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Course Details

Course Title

Introduction to Digital Marketing

Level

Entry 3

Prior Knowledge

To enrol, you'll need:


Have basic computer skills (able to type and format text, navigate the internet and use email)


ESOL learners can enrol if they are on E3 ESOL level or above

What Will I Learn?

Unlock Your Future with Digital Marketing Skills!

Are you ready to transform your career? Our entry level Digital Marketing Skills Course is designed specifically for adults looking to gain essential digital marketing knowledge and practical skills. Whether you're re-entering the workforce, changing careers, or simply enhancing your current skill set, this course is a great entry point into these essential skills.

Topics to be covered

• Social Media Marketing: Harness the power of platforms like Facebook, Instagram, and LinkedIn to grow businesses and engage with customers.

• SEO and Content Marketing: Understand how to optimize websites and create compelling content that attracts and retains audiences.

• Email Marketing: Learn to craft effective email campaigns that convert leads into loyal customers.

• Analytics and Reporting: Master the tools and techniques to measure your marketing success and make data-driven decisions.

• Digital Advertising: Dive into pay-per-click (PPC) advertising and learn to manage campaigns on Google Ads and other platforms.

Teaching/Learning Methods

• Hands-on practice by learners

• Classroom delivery in small group up to 12 learners

• Worksheets/exercises

• Practise at home

What Examinations will I be able to take?

There is no formal qualification gained at the end of the course but your learner journey is assessed through a personal learning plan that logs your journey from start to finish. This is completed by the learner and tutor.

Assessment

Continuous informal tasks throughout course (RARPA Recognising and Recording Progress and Achievement portfolio of your personal progress, examples of tasks completed).

Fees

If on qualifying benefits, free

Cost - £121.80

What extra work do I need to do outside the course?

Reading of handouts, practising skills outside of class.

Enrolment/Materials to be brought to the class

A4 Ring binder/paper, pen/pencil.

Joining Instructions

Courses run for 6 weeks, 3.5h per week

To register, email: CALAT-ICT@croydon.gov.uk

Phone: 020 8726 7777 Extn 50121 or 62087

Progression

Digital Marketing Level 1

Attendance requirements

You will need to attend punctually and stay for the whole of the session.

Courses

Digital Skills - Introduction to Digital Marketing

  • Reference CTC354-23
  • Location: CALAT Central Croydon Centre
  • Start Date: 04 Jun 2024
  • End Date: 09 Jul 2024
  • Course Duration: 6 weeks
  • Time: Tue 09:15 - 12:45
  • Course Full
Fee BandAmount
Full Fee121.80
Remission0.00
Overseas301.35

Digital Skills - Introduction to Digital Marketing

  • Reference TZC355-23
  • Location: CALAT Thornton Heath Centre
  • Start Date: 06 Jun 2024
  • End Date: 11 Jul 2024
  • Course Duration: 6 weeks
  • Time: Thu 09:15 - 12:45
  • Limited Space Available
Fee BandAmount
Full Fee121.80
Remission0.00
Overseas301.35