Course Details
Course Title
Digital Marketing Essentials - Level 1
Level
Entry 3
Prior Knowledge
To enrol, you'll need to be confident in:
- using a computer (incl. multiple password usage)
- downloading and accessing downloaded files for use in other applications
- conducting Google searches
- moving between online platforms and understand creating new tabs
- using email, especially Gmail
- using Google drive, docs, slides
- must have basic English for content writing
- must have basic data analytical skills
- some presentation skills for group or one-to-one presentations
What Will I Learn?
Unlock Your Future with Digital Marketing Skills!
Are you ready to transform your career? Our entry level Digital Marketing Skills Course is designed specifically for adults looking to gain essential digital marketing knowledge and practical skills. Whether you're re-entering the workforce, changing careers, or simply enhancing your current skill set, this course is a great entry point into these essential skills.
Topics to be covered
• Social Media Marketing: Harness the power of platforms like Facebook, Instagram, and LinkedIn to grow businesses and engage with customers.
• SEO and Content Marketing: Understand how to optimize websites and create compelling content that attracts and retains audiences.
• Email Marketing: Learn to craft effective email campaigns that convert leads into loyal customers.
• Analytics and Reporting: Master the tools and techniques to measure your marketing success and make data-driven decisions.
• Digital Advertising: Dive into pay-per-click (PPC) advertising and learn to manage campaigns on Google Ads and other platforms.
Teaching/Learning Methods
• Hands-on practice by learners
• Classroom delivery in small group up to 12 learners
• Worksheets/exercises
• Case Studies
• Practise at home
What Examinations will I be able to take?
There is no formal qualification gained at the end of the course but your learner journey is assessed through a personal learning plan that logs your journey from start to finish. This is completed by the learner and tutor.
Assessment
Continuous informal tasks throughout course (RARPA Recognising and Recording Progress and Achievement portfolio of your personal progress, examples of tasks completed).
Fees
If on qualifying benefits, free
Cost - £261.00
What extra work do I need to do outside the course?
Reading of handouts, practising skills outside of class.
Enrolment/Materials to be brought to the class
A4 Ring binder/paper, pen/pencil.
Joining Instructions
Courses run for 9 weeks, 5 hours per week
To register, email: CALAT-ICT@croydon.gov.uk
Phone: 020 8726 7777 Extn 28230 or 28241
Attendance requirements
You will need to attend punctually and stay for the whole of the session.
Courses